The Sentiment Economy: What 3.15 Million URLs Reveal About Positive vs Negative Web Content
We classified 3.15 million URLs by content sentiment: 90.1% are Good, 9.2% Neutral, and just 0.75% Bad — 121 positive URLs for every negative one. The web is overwhelmingly positive, but the negative share has more than doubled since first publication. Negativity clusters predictably (Adult, Czech-language sites) and is the least accessible content on the web — yet 72% of it is still brand-safe, which is why filtering ad inventory on tone over-blocks safe inventory.