The Gender Skew of the Web: 55% of Content Targets Men, but Female-Targeted Content Scores Higher on Trust
We classified 3.36 million sites by target-audience gender and cross-referenced them with 58 content categories and six quality dimensions. 55% of gender-tagged web content targets men and 27.5% targets women — yet female-targeted content scores markedly higher on trust (EEAT 52.7% vs 43.7%), privacy, and brand safety. Two original claims are corrected: the male accessibility edge and the male 'Bad'-sentiment gap have both vanished.