Posts tagged "brand-safety"

2 posts found.

February 26, 2026 15 min read

The Sentiment Economy: What 3.15 Million URLs Reveal About Positive vs Negative Web Content

We classified 3.15 million URLs by content sentiment: 90.1% are Good, 9.2% Neutral, and just 0.75% Bad — 121 positive URLs for every negative one. The web is overwhelmingly positive, but the negative share has more than doubled since first publication. Negativity clusters predictably (Adult, Czech-language sites) and is the least accessible content on the web — yet 72% of it is still brand-safe, which is why filtering ad inventory on tone over-blocks safe inventory.

sentiment research brand-safety advertising content-analysis eeat accessibility

February 24, 2026 16 min read

GARM Brand Safety: The Web Is 90% Safe, and the Risk Sits in Nine Categories

We scored 3.14 million websites on the GARM brand-suitability dimension. 90.2% are brand-safe (grade A); the non-safe tenth is concentrated in nine content categories that are systematically capped at medium risk (grade B), and the brand-safety floor is 99% Adult content. Here is where ad risk actually lives — and why category blocklists are a blunt instrument.

garm brand-safety research advertising