Posts tagged "demographics"

2 posts found.

February 26, 2026 16 min read

Age of the Internet Audience: 3.36 Million URLs Show the Web Is Built for 30-45, Not 25-34

We classified 3.36 million URLs by target-audience age across 154 distinct brackets. The web's content peaks at 30-45 — 14.7% more than the ad industry's coveted 25-34. Older-audience content earns the highest trust, privacy and basic-accessibility scores but the worst discoverability; the 30-45 bracket is 99.9% male while 18-24 is 67% female. Refreshed against a 2.4x-larger graded population, two earlier Gen Z anomalies have washed out.

demographics audience research advertising eeat accessibility privacy

February 25, 2026 16 min read

The Gender Skew of the Web: 55% of Content Targets Men, but Female-Targeted Content Scores Higher on Trust

We classified 3.36 million sites by target-audience gender and cross-referenced them with 58 content categories and six quality dimensions. 55% of gender-tagged web content targets men and 27.5% targets women — yet female-targeted content scores markedly higher on trust (EEAT 52.7% vs 43.7%), privacy, and brand safety. Two original claims are corrected: the male accessibility edge and the male 'Bad'-sentiment gap have both vanished.

research demographics gender content-quality advertising eeat aeo privacy