February 26, 2026
16 min read
We classified 3.36 million URLs by target-audience age across 154 distinct brackets. The web's content peaks at 30-45 — 14.7% more than the ad industry's coveted 25-34. Older-audience content earns the highest trust, privacy and basic-accessibility scores but the worst discoverability; the 30-45 bracket is 99.9% male while 18-24 is 67% female. Refreshed against a 2.4x-larger graded population, two earlier Gen Z anomalies have washed out.
February 26, 2026
15 min read
We classified 3.15 million URLs by content sentiment: 90.1% are Good, 9.2% Neutral, and just 0.75% Bad — 121 positive URLs for every negative one. The web is overwhelmingly positive, but the negative share has more than doubled since first publication. Negativity clusters predictably (Adult, Czech-language sites) and is the least accessible content on the web — yet 72% of it is still brand-safe, which is why filtering ad inventory on tone over-blocks safe inventory.
February 25, 2026
16 min read
We classified 3.36 million sites by target-audience gender and cross-referenced them with 58 content categories and six quality dimensions. 55% of gender-tagged web content targets men and 27.5% targets women — yet female-targeted content scores markedly higher on trust (EEAT 52.7% vs 43.7%), privacy, and brand safety. Two original claims are corrected: the male accessibility edge and the male 'Bad'-sentiment gap have both vanished.
February 24, 2026
16 min read
We scored 3.14 million websites on the GARM brand-suitability dimension. 90.2% are brand-safe (grade A); the non-safe tenth is concentrated in nine content categories that are systematically capped at medium risk (grade B), and the brand-safety floor is 99% Adult content. Here is where ad risk actually lives — and why category blocklists are a blunt instrument.